In under 24 hours, Google are making a bold move that is set to become another of those ‘before and after moments’ in the history of the web. From tomorrow, the results of Google searches on mobile devices will be weighted towards showing responsive or mobile device ready results first. If you’re one of the luckier ones with a responsive site, then you can sit back and relax whilst mobilegeddon wreaks havoc across the Google listings.
Change Is Coming
Tomorrow is the day that Google really ups the stakes for how we use our devices to search for products and services. They will of course argue that they have their user experience as their main priority and like it or not they have a point. Regardless of the motivation though, this is certainly going to create shock waves across the web world for although news of this change has been out in the open for sometime now, there are still going to be a lot of websites that are not prepared.
Research published back in January on clickz.com showed that mobile searches are now sitting 50/50 with desktop. However, November 2014 was the first time that the proportion of mobile searches exceeded desktop effectively giving Google the green light to make these changes.
How Does This Affect YOUR Website?
There is a handy Google tool that allows you to enter a URL for any site and check whether it’s mobile ready or not. If you are in any doubt as to whether your site is ready then run a quick check and make sure or contact us and we can let you know.
If you’re thinking of upgrading your website to a more modern set up then whomever you use to build it, make absolutely sure that you insist that it is responsive. To find out more about what we can do for you here at Teapot then get in touch and have a chat with the web team.
A Mobile Future
Mobile usage has entered stage left and is trying hard to steal the show. It seems that with this extra push from Google it could soon be controlling things. Considering that nearly 90% of all searches made in the UK are through Google it pays to be found by them. Don’t get left out in the cold.