The Image File Type Jargon Buster

If your web agency has asked for a PNG of your logo or you've sent a JPEG and the print-house wants a TIFF you might be thinking "What the hell is one of those?!" There are hundreds of image file types available globally but luckily there are only eight...

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Quick guide to product management in PrestaShop 1.7

Many of the changes brought by version 1.7 of PrestaShop have been made with the purpose of simplifying the day-to-day management of the online store. A lot of effort has been made to increase efficiency when managing products. Thus, their...

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Brand Values – The Foundation of a Brand

You often hear people talking about 'Creating' or 'Building' a brand but depending on who is doing the talking you will get very different messages. If you talk to any of my esteemed colleagues on our design team about 'Brand' then the conversation will no...

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The Concept of ‘Know, Like & Trust’

As individuals we make recommendations all the time. This might be recommending a bar or a restaurant to a friend or recommending a builder or a plumber to a neighbour. We often make these recommendations intuitively without thinking too much but behind...

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Finding your way in the PrestaShop 1.7 back-office

Along with all the improvements and additional features, version 1.7 of PrestaShop also arrived with a revamped Administration Area. While it doesn't deviate too much from the previous versions, seasoned users of PrestaShop 1.6 may occasionally...

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Making imagery work harder for you

Us humans are known for being a visual bunch who can understand images in a matter of milliseconds. When a person lands on your website the first thing they’ll notice isn’t the copy that you’ve painstakingly perfected about your company, its offerings and values -...

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Using Google Lighthouse to optimise your mobile site

What is Google Lighthouse and how to access it? Lighthouse is an open source tool provided by Google, designed to help with improving the quality of web pages. To achieve this, it provides audits for performance, accessibility, SEO and progressive web...

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The importance of good typography on your website

The fonts you’re using on your site may feel like a bit of an afterthought but they can actually play a pretty crucial part of a successful website design. Your content is so much more than text on a page! If you’ve spent time and effort curating content for your site...

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Why Page Speed matters for online stores

Speed optimisation should be a top priority for any website but especially for eCommerce sites. In the case of online stores, competition is fierce and there's always a hard limit when you try to compete with prices before this will cut into your...

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