Promoting your business online via social media platforms is an effective way to reach a new audience and develop your client base, but despite the best of intentions, many business owners find that in the absence of a schedule to follow, this is easier said than done!
The best way to ensure that your social media efforts are effective and on point is to get organised by investing a little time and energy in creating your own social media calendar.
With a great social media calendar at your fingertips you gain the following benefits:
- A structured framework to guide you and help you to stay on track
- The potential to increase the reach of your promotions, seasonal sales and events
- Consistency, achieved through posting at regular intervals
- The ability to tailor your marketing efforts towards specific goals
- Well considered, engaging content – leading to maximum impact
Give Your Online Marketing Efforts A Significant Boost!
Some people do such a great job of posting great content on their social media platforms at regular intervals, they somehow make it look easy! However, don’t be fooled into thinking that this is as effortless as it looks.
The chances are that those who are making it look like a breeze are doing so by using a social media calendar to maintain a diverse and efficient stream of content. With regular prompts to produce and deliver engaging posts it is much easier to promote and expand your business online.
Once you have developed a good routine, posting regularly becomes a more natural and organic process. With focus you will become adept at finding new and creative ways to make your brand relevant to your audience, making your posts entertaining and engaging. Your social media calendar gives you a platform to compile all your ideas and a coordinated schedule to motivate you and keep you on track.
Collaborating with your colleagues is a great way to diversify your content, loading it with your collective expertise. You may wish to delegate key pieces of content to members of your team and this is a great way to share the responsibility of your content creation!
Use your calendar to plan and organise how often you will post on each of your chosen platforms. Take care to plan your content out well in advance as this will help you to keep it as balanced, fresh and diverse as possible.
How Frequently Is It Necessary To Post?
There is no hard and fast rule when it comes to how often you should post on Facebook, Twitter, Instagram or any other platform you choose. A lot will depend on the size of your business and what works best for you. The most important thing is to start somewhere, generating a regular, well considered social media presence.
Start with a schedule that you feel confident you can maintain, you may decide to post daily on some platforms, and perhaps bi-weekly on others. At a later stage, when you have found your feet and developed your ability to create quality and engaging content, you can always increase the frequency and ramp things up a little. Quality is the priority as an avalanche of poor-quality posts is guaranteed to bore your audience, which will ultimately lead to a reduction in clicks and interactions. Save time by exploring and making use of scheduling tools, to upload and queue your content.
Gain insight from the algorithms within your social media platforms to ascertain which of your posts are more favourably received. These posts will automatically be made more visible which is a huge thumbs up, and by keeping track of this information, you can tailor your future content to make it even more appealing, boosting its reach.
Remember to invest time in responding to comments and engaging in conversations online as this will once again help you to increase your visibility and build a positive relationship with your audience.
Start by planning out the basic structure, deciding on how frequently you will post on each of your platforms, how often you will post a blog on your website and so on. During this planning stage you must consider your key milestones during each season, such as holidays, events and sales. Once these are added to your calendar, you can work towards creating a buzz, and drawing attention to them, by posting relevant content in the run up to, and during these dates.
Use your social media calendar to share ideas with your team, using images and notes to inspire and express your concepts. This sharing of information will enable you to delegate more efficiently. Keep in mind that f you are relying on others to prepare posts or blog content, it is crucial to give them plenty of notice so that they are able to plan and prepare high quality content well in advance.
Many of your posts will be straightforward to prepare, using professional imagery and a small amount of text. Use the opportunity to link to your website or other platforms where relevant. Work on conveying your brand story in layers, using a combination of fun and educational posts to grab the attention of your readers and keep them interested. In addition to sharing your own curated posts, be sure to share relevant content from other sources from elsewhere on the web too. Whilst these posts will not directly draw an audience to your website, sharing strong content that has already had a positive response online will attract those all-important algorithms and subsequently make your own business more visible.
Being adaptable is essential, so even with your social media calendar planned out there should always be room for the odd spontaneous post based on a current event or something fun that springs up unexpectedly.
Through monitoring your posts regularly, you will learn which of your social media strategies are the most effective with your audience. Once you have gained this insight and know exactly what works best, you may decide to tweak your schedule, to expand your reach – using the topics that guarantee you the strongest response in terms of clicks, likes and shares!
Arm Yourself With An Excellent Toolkit
You may choose to organise your social media calendar using good old fashioned pen and paper, or excel spreadsheets, however there are a variety of excellent online calendars designed specifically for this purpose. These can be particularly advantageous if you are coordinating with a team and need to manage your communications efficiently in one place.
For a free, super simple solution you could explore working with Google Calendars or a simple project management tool like Asana where you can schedule tasks and share files and notes, set deadlines and so on.
For a more sophisticated solution, which will help you to manage a higher volume of posts across multiple platforms, you may prefer to work with an automated calendar which will allow you to schedule and queue upcoming posts. There are some great options out there, with various tools and price points. Click here to check out Hootsuite, or here for another popular option; MeetEdgar.
Regardless of your approach, a well-considered social media calendar will turbo charge your marketing efforts, keeping your brand on point and at the forefront of your customers minds!