Branding encapsulates your business, your goals, your ethics, your service and your product – your entire essence is wrapped up by it. It enables you to communicate with your sector, suppliers and team, it is the badge your audience wants to wear. It is not just a visual representation – it is a feeling. It is not just the sign over the door but the experience when your clients walk through it. It is not just a logo – it is an identity.
Thats a lot to think about! But this is where we come in. Our job is to help you get it right.
Whether it is; starting a new identity for your start up business or a new product range, consolidating your identity in to one coherent brand, producing brand guidelines for your team and wholesalers to adhere to or re-aligning your brand and refreshing it, we can help.
It is imperative that your brand is given the time it is due and carefully crafting a brand identity is where Teapot comes in.
We spend time getting to know our clients and understand their business. Whether it is a new one or an established company, we need to get involved. It is impossible to create a brand without being an addition to your team, learning how the business functions, it’s goals, its target audience and its market.
We use our experience and creative flair and stir them together with the client’s knowledge and ambition to produce wonderful results. We can’t understand your business sector like you do, so the process is always collaborative. Our clients are always involved in the development of their own identity, giving them a feeling of complete ownership.
Forming the nucleus of a brand will give a business a sense of being and a sense of identity.
Consistent use of your brand identity is important. Companies struggle with historic identities and tweaks to logos as business has grown or perhaps have a incoherence across all their touching points. Start ups need to ensure they begin with a brand vision that is coherent so they don’t get lost in the future. We design and develop brand identity road maps to give you all you need, digital artwork and specification of fonts and colours. We also can create brand guidelines for those clients that need a reference for the team, wholesalers, retailers etc.
Of course designing the brand is one thing but this also has to be implemented. Graphic design, printed materials, signage, through to website design and online marketing are all available to you under one roof.
Teapot works with brands in many different ways, a simple tweak, a development or a brand new company identity or logo. We are very flexible in our approach. We will also be honest if we feel something is not right or a direction needs to be changed.
We thrive on helping to make businesses successful through our creative input. Your success is our success.
How It Works
Initial meeting to discuss goals, aspirations and understand the business, its sector and its audience
Phase two is all about research, moodboards, brainstorming and creative ideas
Development of those creative ideas with the client and building the brand story and graphic signature
Finalised brand pack providing your road map, digital artwork, colour and fonts