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10 Top Tips For Striking The Perfect Balance Between SEO And PPC

Getting stuck into online marketing for your business unavoidably means mastering a whole new skill set. As you get to grips with the many technicalities and acronyms of increasing your…

The Huge Impact Of Web Design On Your SEO

We’ve all heard about the importance of Search Engine Optimisation (SEO) when it comes to creating a successful website for our business. There are so many strategies to employ when…

A Best Practice Strategy For Local SEO

In today’s world, we are all in the habit of reaching for our devices to find whatever we need. From shops, to restaurants, or local services, we trust in Google…

How To Create A Google Maps API Key

Through their Google Maps Platform, Google have created an exciting opportunity for businesses to use a range of categorised and accessible Application Programming Interfaces, (or APIs), to create a diversity…

How To Boost Your Google Ranking For e-Commerce Success

When building our online business it is crucial to realise that offering a fantastic product is only a small part of the battle. Reaching our customer base is the key…

Competitor Content Audit

So, You Don’t Have a Content Strategy Then? When we start working with a new client, one of the first tasks we carry out is a thorough content audit, to…

Guide To Signing Up To Google Places 2014

These days with the size of Google it would be a mistake not to use it to it’s full potential to help your business. One of the best ways you…

What Local Search Is & Why You Need It

There is a big shift happening in Google that directly effects local business owners and presents opportunities that have previously been out of their reach. This change is local search….

Tip # 4 – It’s All About The FAQs

OK. I want you to think of a question that you are asked over and over again by people when they meet you and “How are you?” doesn’t count! Thought of…

Content Creation Tip # 3 – Customer Reviews PART 2

  Hello again. My last blog was all about customer reviews and how they can help visitors to e-commerce sites make better informed decisions when it comes to choosing products…

Content Creation Tip # 2 – Customer Reviews of Products

One of the problems that e-commerce sites have in a busy market place is that their product descriptions are not going to be terribly different from their competitors ones on…

Content Creation Tip # 1 – B is for Blog

I spent a long time thinking about how to start the Content Ideas blog series and then it occurred to me that the obvious place to begin is with the…