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Content Creation: The Perfect Strategy For Your New Website

Putting a new website together can either be a real head-scratcher – or a satisfying ballet of slotting the perfect pieces exactly where they belong. What makes the difference? Setting out with a great strategy from the get-go is how we make the magic happen!

By this, we mean developing a system that will serve as a roadmap to make sure that you and your web design team are always on the exact same page . This approach will mean that not only will your website be manifested exactly as you envision it, but the initial content creation process will be far easier for you to complete. Here, we will walk through what you need to consider before you get started. Spectacular new website, here we come!

What Do We Mean By Content?

You can imagine a website like the branches of a tree – each time a limb splits, there are new webpages to be found. The sturdy trunk is your website’s homepage: this is where new visitors will often find themselves first. The first splitting limbs might be your Blog page, your About page, your Contact page, and your Products page – if your website is an e-commerce site. If this is the case, that products page limb is the start of something substantial, as every product category page, and product page itself, is going to act as another split in the site’s structure. Hopefully, you now have a mental image in your mind!

Now, each and every one of these pages will contain images, and written text. This is your website’s content. Sharing each page’s content with your web designer in a way that they can decipher is going to be key if they are to bring your virtual vision to life!

Get To Know Your Way Around Your Site Structure

As you get the ball rolling with the team here at Teapot Creative, the first big step will be generating a design that visually lays out the structure of your website – with all the branches it entails. As you begin to plan out your content, being really familiar with your site structure design is going to make things much easier! Your web design team will ask you to deliver content on a page-by-page basis. This will be in the form of a word document, and fantastic high-resolution image files for each of the pictures that will appear on that page.

You are going to use your site structure design as a guide when it comes to naming your content files. For example, the copy – or written text – from your About page can be saved as a word document file called “About Page Copy”. Your images for this page could be saved as “About Page Image 1”, “About Page Image 2”, and so on. In this way, when a developer comes to work on your About page, they will know exactly which files to look at!

Getting It Right With Website Copy

The bodies of text spread across your website are going to have a multi-faceted job to do once your website goes live. First and foremost, they are hopefully going to be pleasing to read, and grab the attention of your prospective customers! Secondly, they are going to contribute to your website’s SEO – or search engine optimisation. This means making your pages really appealing to Google, and other search engines, when they decide what websites to display to people when they look something up online. As a business, you obviously want as much traffic as possible for your website. Part of this means getting the copy exactly right!

It is best to write your copy from the heart – the more conversational it sounds, the more readable and enticing it will become! The text on each page of your website also needs to be long enough. The masters behind popular SEO tool Yoast recommend a minimum of 300 words per page. For your home-page – which is of course a page of special significance – we recommend a minimum word count of 500 words. It is vital that no two pages have the same copy, so never cut and paste to save time. Make sure each page’s copy is unique and fantastic! If you get stuck on what to write, have a look at your competition for inspiration, but don’t copy there either. Get your imagination firing, and then write something that is totally your own. Look at your site design to see where the copy will fit, and don’t forget to use that all-important page name when you save your polished word document!

Getting A Handle On Keywords Before You Begin

You might have heard the term “keywords” being bounced about and be wondering what everyone’s talking about. These can be words, or even entire phrases, that are intentionally laced throughout a web page to help Search Engines identify what that page’s contents is all about. If, for example, you sell high quality bowler hats: then, a great keyword might be “best bowler hats”. Why? Because someone looking for bowler hats on Google may begin their search by typing “best bowler hats” into the search bar! Do some research on keywords before you begin writing your website copy for each page, so you understand what keywords will help you the most, how many keywords to use, and what keyword density to aim for. Don’t worry – this really is much easier than it sounds!

Getting It Right With Images

Poor images will let your site down big-time, so taking fantastic pictures and saving them in high resolution are both absolute musts. To maintain the quality of your images, always send them to your web design team as separate files – never embed them into your word documents. If you want to specify where an image should sit in relation to your copy, you can add a reference note into your word document. For example, on that About page we mentioned earlier, you might want a cheery image of your team right in the middle of your text. If this is the case, you could write “<About Page Image 1>” – making sure that this is indeed the image file you are thinking of – where you want that team snap to appear. This will make things nice and simple when your About page is created!

How To Get The Best Out Of Your Web Design Team

By having a clear strategy for naming your content files, you will be able to make sure that your web design team can focus on developing the absolute best site for you and your business. This avoids anyone having to guess what should go where, or needing to pester you with lots of questions!

We want your new website to be a roaring success, so we will always encourage you to set your standards high in terms of content quality. If your budget means that you will be grabbing your camera for snaps and writing copy yourself, read some online guides to getting great pictures, and hunt out a free grammar and spelling tool like Grammarly to make sure your copy is on point. Of course, if you need a helping hand, we have stellar copywriters, photographers and content analysts here at Teapot Creative who will be very happy to assist. So – it’s time to get started. Let’s get your new website filled out with top-notch content, and ready for launch!

About Lizzie

Even though I’ve been a designer for over 20 years it is still the best job in the world…’ Branding, Graphic Design and Print Specialist. Experienced in dealing with anything from international brands to small businesses.

Give us a call on 01460 281865 or email us to see how we can help you!