Hello. This is the final stage of a three part guide to transcription for content creation purposes.

If you are joining this series in the final episode – ‘the business end’ – then welcome along. Don’t worry if you missed the first two blogs in the series as this one stands alone perfectly well on it’s own. However, if you’ve got the time to spare and are interested in transcription as a form of content creation then of course you should head over and read them as soon as you finish reading this (hint hint)…

One, Two… Three.

Part One explained why video transcription is an excellent form of content creation. Part Two looked at whether or not you should attempt to undertake the transcription in-house or look to outsource.

To make things a bit easier to understand I have added into the guide some screen shots taken from a recently transcribed video that we turned into a blog. These will help you to see how everything looks on the screen once completed.

But right now without wasting anymore of your precious time we are going to get stuck into how to go about transcribing your video and presenting it on your website.

Stage One – Planning

ARRANGE the time scale with the blogger/video creator – ideally it is best to get the transcription uploaded at the same time as the blog is published.

CONFIRM all the main details about the video:

–    LENGTH – in minutes

–    ROUGH COST – minute/dollar – *1 minute – $1

EMAIL the company providing the transcription work – advance warning of video being sent over – rough details – duration & timescale for sending over.

SEND transcription company the following:

–    VIDEO – file (compressed)
–    TIME – duration
–    COMPLETION TIME SCALE – specify when you would like it completed

Stage Two: Receive The Transcribed File/Pay

RECEIVE video transcription file & invoice.

SAVE master copy (just in case…)

Stage Three – Editing

CHECK through transcribed document – listening/reading – taking a sentence or two at a time is the easiest way to do it. You’re looking for language differences/use of slang or jargon/poor quality recording/mumbling etc – essentially anything that the person transcribing was unable to make sense of.

BREAK UP long paragraphs – find natural opportunities to separate the text – ideally paragraphs shouldn’t be longer than 3 or 4 sentences.

Stage Four – Adding Instructions

ADD time breaks into the text – roughly 1 minute apart – look for natural opportunities to fit them in (see image below). Having time breaks makes it simple for someone watching the video to find the relevant place in the text should they want to.

ADD instructions into the ‘Introduction’ section of the blog – before the video – where to find the transcription.

ADD instructions to [SEE VIDEO] – if it is a screen video commentary e.g. guide to Prestashop – when voice over commands the viewer to see the screen (see image below).

Stage Five – Final Preparations

ADD an introduction – You need to add a short paragraph or two setting the scene and explaining what the video is all about – simply posting the video won’t work (see image below).

ADD command – ‘Click to view video transcription’ – so that the transcribed text minimises & appears when clicked (see image below). This avoids the transcription taking up large amounts of screen space (unless the visitor actually wants to read it).

ADD anchor text – into the text if any websites are referred to in the course of the transcript.

Step Six – Uploading

CONVERT the file into Plain Text – using Text Edit or Note Pad – this strips out the formatting and prepares the text for uploading onto your website.

UPLOAD file onto your website – re-format the text – adding spaces/bold/italic etc.

Stage Seven – Final Checks & Publish

CHECK layout – final once over – formatting/spacing etc – video position.

PUBLISH – press the button!


If you put these tips into practice and follow them through step-by-step then not only will you get the benefit of having a video on your site but you’ll also have added some fresh written content onto the site too.

Transcribing your video content will double the impact of the video. Whats more, it’s a simple and non-time consuming way of creating new content for your site but only if you outsource the transcription element.

The ultimate bench mark for a video transcription project is to create something that can stand alone from the video as a readable and easy to follow document whatever it happens to be talking about. You might not be able to achieve this every-time as not all videos lend themselves perfectly to this treatment but stick at it!

Maximise Your Video Content – Transcribe it

The next time a video is posted on your site why not transcribe it as well. Video content is good but video and written content is better. If you have any questions or comments then please leave them in the box below.

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