Teapot Creative love creating logos and branding exercises. I thought a great way of sharing them with our readers would be to pull them apart in a series of short videos.

How and Why?

The aim is to help people to get a better idea of the thought processes and work that goes on behind the scenes before a logo is born! Each of the blogs will have a unique style as I guide the readers through the different fonts used, colour choices and illustration creations and most importantly of all, why we chose to use them!

Up First…

In the inaugural blog in the series, I’m focusing on the logo I designed as part of the branding package for the online lingerie retailer, Avariella. As well as creating their branding, our web design team also created Avariella’s website last year.

I hope you enjoy the video! Please feel free to leave comments below – we would love to hear from you.


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