Local SEO – Local Search

If your business relies on local customers in any way, shape or form then optimising your site for local searches is pretty much essential to ensuring that you aren’t missing out on a huge amount of opportunity. Taking advantage of Google’s Localised search listings is without a doubt the single most effective method of gaining more local customers. Whatever your stage of business Teapot offer a wide range of local SEO services to help increase your local visibility.

Google My Business

We will create your Google My Business account and listing so that it is relevant to your products/services and potential customers and link it to your website.

If you already have a Google My Business account then we will audit your account, ensure that it is set-up correctly and clean up any duplicate/multiple accounts that exist. Your Google My Business account belongs to you. We retain access to your account whilst working on your behalf but all work that we carry out is yours to take away with you at any point.

Optimise Your Website

A Google My Business account is only part of the story. Your ability to rank better within local search listings can also be boosted by optimising elements of your website and ensuring that your contact pages are set-up correctly.

We will carry out a local SEO audit of your website and as long as we have access to your site files then we will optimise the local search elements on your existing site for you following best practice. Where it is not possible for us to gain access to your site files then we are equally happy to liaise with your existing web agency to pass the audit results and advice.

Citation Audit

What are local search citations? A local citation is a mention of your business name, address and phone number on another website or local business directory.

Within the world of local SEO this combination of your business name, address and phone number are known as your NAP. When it comes to citations, the key to the success of any Local SEO campaign is NAP consistency. Prior to starting work on any Local SEO Campaign we audit the consistency of your existing citation listings and repair inconsistent listings where necessary. This is a vital step of ensuring that your campaign is successful. The citation audit cleanup takes time, it can be slow, frustrating and complicated meaning that many agencies skip this element of a campaign but not ensuring consistency could mean that all of your other local optimisation efforts are wasted. Your Google My Business account belongs to you. We retain access to your account whilst working on your behalf but all work that we carry out is yours to take away with you at any point.

Local Citation Building

Local directory listings and citations are the foundations of local SEO. We carefully select websites and directories that match your local area and your business market then manually build consistent NAP listings to promote your business in local rankings.

We focus on all tiers of directory listing sources: – Your Google My Business account belongs to you. We retain access to your account whilst working on your behalf but all work that we carry out is yours to take away with you at any point. 1st (seed) tier – These are websites such as Thompson Local and Yell.com. Many smaller directories will replicate listings found on these 1st tier sites so planting seed listings will self generate more listings over time. Local tier – These are websites and directories that relate to your specific local area with the UK. Niche tier – These are industry specific websites and directories highly relevant to your business.

Local SEO Monitoring and Reporting

As consistency is such an important factor in Local SEO, we monitor thousands of citation sources and track any citations that you have to ensure that your listings remain optimised.

This provides the added advantage of us being able to spot and recommend any new citation sources that become available to you.

We will monitor your performance for organic and mobiles search results across Google search results, Google Maps listings, Yahoo search results, Yahoo local, Bing search results and Bing local. We will also benchmark against your main competitors so that you can quickly react to changes and see who is also actively promoting themselves in local search.

Your Google My Business account belongs to you. We retain access to your account whilst working on your behalf but all work that we carry out is yours to take away with you at any point.

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