Mary Rook is Somerset born and bred, her early years were spent on a dairy farm in Haselbury Plucknett. She is now one of Britain’s top female dinghy sailors and is working towards the 2016 Olympics in Rio, Brazil, sailing the NEW, fast and exciting women’s skiff.
Mary has spent the last three years Olympic sailing in the Women’s Match Racing class and narrowly missed Olympic selection this time. The pinnacle of this hard work was becoming Women’s World champion in 2010/11.
New classes of very fast sailing boats are being introduced for the next Olympics and Mary is now building on her experience of top level international sailing using all the skills she has learnt. She is determined to be part of this exciting new development in elite level sailing.
She has formed a ‘Friends of Mary’ support group. A annual sub of £25 gives members regular updates and an invitation to a yearly party.
Teapot Creative were appointed to freshen up Mary’s branding to give her a platform from which to launch her 2016 Olympic campaign. Yes, that’s right 2016 and I can hear you say that we haven’t even got this year’s out of the way yet! However, putting a campaign together takes a lot of planning, dedication and hard work from Mary, her family and all her fervent supporters so time is of the essence.
To build a successful campaign Mary needs to raise her profile so that she can gain sponsorship from business – sailing is expensive! Our input has been small and is only part of the ‘Mary Rook’ machine which has many facets filled by other businesses and an amazing back up of volunteers.
Mary had an existing brand which we didn’t want to change too much so we basically tightened up the colours, typography and added a little feminism. It was also imperative that we included some of Mary’s effervescent character and the dynamism ofskiff racing. This was achieved by the layering of textures, dynamic pictures and colour. To date the styling has been applied to business cards and a ‘Friend’s of Mary’ postcard. We are really excited to be involved in the project and we hope you like it.
If you are interested in sponsoring Mary please visit her website www.maryrook.com (The website is being re-developed by one of Mary’s support team and will hopefully be updated soon.) or find her on Twitter. @maryrooksailing