PPC & Google Shopping Services
Keep hitting your targets
Pay Per Click (PPC) Advertising can provide an essential channel of website traffic directly to your website product and services pages resulting in quick sales. It allows many businesses to be highly visible on search results pages for key words that would be unachievable for them via the main organic search listings. PPC advertising can also form an integral part of your overall marketing efforts to support both your organic and social traffic. Whilst every business and every market is different our Paid Advertising Management Services can achieve up to 30 – 40 times your return on advertising spend*
Our in-house experts can your site reach its potential
- Keyword Research and Selection
- Competitive Research
- Ad Creation
- Ad Submission
- Landing Page Optimisation
- Conversion Tracking
- Performance / PPC Monitoring
- Campaign Reporting
- Campaign Improvement Modification
- Campaign Cost Management
- Landing Page Development & Improvement
- Landing Page Split (A/B) Testing
PPC advertising can bring an instant stream of traffic and sales by placing your website at the top of the search results pages for your chosen keywords.
With Google owning more than 90% of the UK search engine market share, Adwords PPC Advertising remains the overall most effective form of PPC advertising available. We offer a wide range of PPC services to help raise visibility and increase sales from your website, we can work with you to find an approach and budget to suit your business. Simply get in touch to speak to one of our Google Certified Partners to see how we can help.
If you operate an eCommerce business then Google shopping advertising can be a very effective solution for increasing product sales by showcasing your products directly in search results.
In most cases we can create automated daily feeds from your website in to your Google merchant centre removing the requirement for you to be constantly updating prices and pausing Ad listings for out of stock products. Google shopping will allow your business to compete and often win against larger retailers where you wouldn’t normally stand a chance of being seen in search results. Dependent on your products, your competitors and your market we employ a range of different shopping Ad strategies to ensure that we provide you with the best return on investment (ROI) possible.
For businesses who are already up and running with their Adwords or Google Shopping advertising accounts we offer account audit services to help identify areas where money is being wasted and to improve the effectiveness of campaigns.
This service is particularly useful to companies who have either created and set-up their own advertising accounts or where an agency has been used but results are lower than expected. Our PPC Audit services are available as a single (one-off) service with no requirement for us to manage your PPC campaigns on a monthly basis.
Remarketing (or retargeting) is a very effective way of directing your PPC Ads directly at people who have already visited your website and who are familiar with your brand and your products/services.
This allows you to focus your Ad spend budget at people who are much more likely to convert in to a sale. For eCommerce sites we can take retargeting a stage further with Dynamic Retargeting for Google Shopping. We are able to dynamically serve Ads to people based on the products that they have viewed and advertise products to them that were place in to their shopping basket but that they didn’t buy.
Whilst Bing are often ignored due to them currently only owning around 5-10% of the UK search engine market share a 5-10% potential increase in sales should be something that would be hard to ignore for any business.
We certainly wouldn’t recommend focussing on Bing Advertising alone but if your campaigns are already created, set-up and optimised for Google Ads then migrating those same campaigns across to the Bing Advertising platform is a straight forwards process making the addition of a Bing Advertising campaign quick and easy to create.
Got a project in mind?
Give us a call on 01460 281865 to discuss your ideas or book a meeting - we’ll pop the kettle on!