The client, a supplier of branded water sport gear, had an existing Prestashop website that had performed well in the past but the dated styling and functionality were causing it to lag behind the competition. We were tasked with moulding a brand out of the elements that were in place and introduce a more modern approach.
The base colour for the previous site was bright orange so to introduce an on-brand aquatic theme we went for subtle blues and plenty of white space. We were given some fantastic underwater imagery by various featured brands to use on the site along with the existing product imagery.
The functionality was modified to reach current standards and we made the site fully responsive.