To re-develop a well established specialist on-line gift shop. Modernising the site and brand styling and how the product is presented.
The site is long established so we treated the branding gently adding little details such as polka dots, key lines and illustrations that enhance the brand’s essence and help relate it to both the product and the large customer base.
Despite the large category and product range, navigation around the site is simple. All offers, relating products are served up to the customer to maximise sales for Aspen & Brown. Overall the site has a warm and welcoming feel.