Expert tool store already had an online store built in Prestashop but due certain functionality failings it needed refreshing and bringing up to date. These changes were timed to coincide with the launch of a new brand identity that the client was in the process of developing.
The client is a retailer for some big brand tool names in two sectors – automative and construction. Two separate sites were therefore required with the styling for each heavily influenced by the stocked brands. Both sites have a massive product range and also a large number of complicated product attributes, categories etc.
We used Prestashop multistore to create a single hub with the two sites functioning from it. The site layout and design of Expert Tool Store derives from the styling of the Facom brand. An expansive filter system is employed to help the site user to navigate easily to each product whilst icons help breakdown the huge product catalogue. We also improved other site functionality features such as the advanced search set up and developed a VAT toggle.
The trade store site is a cloned version of the other site but with the theme influenced by the brand signatures of Stanley and DeWalt.