PR Services

Building your brand’s voice

Teapot Creative offers Digital PR services with some traditional options to help you keep your business at the forefront of the public eye, increase engagement, reach new customers, build larger audiences and increase brand awareness.

Not sure where to start?

Our team have put together a handy list to explain our PR Services.

Content Creation

With our experienced in-house creative team of designers and copywriters, we help our clients by creating content that will entertain, engage, inspire and retain website audiences.

From regular blog posts and news articles, to info-graphics, content ideation and interactive content; we can help to increase user experience (UX), by providing useful information to your current customers and attracting new target audiences to your website.

Blog & News Articles
Teapot can write engaging blogs and articles for your website. Keyword Research is used to suggest blog titles, whilst internal linking and full SEO structuring of blogs will also be undertaken. The aim is to make your website a go-to platform for up-to-date information on your brand and your industry sector. This is a key form of Digital PR to further customer retention and reach new customers through said use of SEO. Blogs for websites can be extremely beneficial for increasing traffic and they are also great for attracting natural backlinks to your website, which will in turn, help to increase overall website Domain Authority (DA).

Guest Blogs & Outreach
Teapot can write blogs and articles for the websites that are relevant to your target audiences. Nobody knows your industry as well as you do, so we will request a list of websites that you would like us to reach out to and we will then carry out some research to check their Domain Authority (DA) rating. Alternatively, we can carry out our own research and make some website suggestions to you for approval, prior to us approaching them with an exclusive angle.

In both instances, Teapot will work out an angle to pitch exclusive content to these websites in the hope of obtaining a backlink to your website. Keyword Research is used to suggest blog titles, internal linking and full SEO structuring of posts will also be undertaken and we will act as the negotiator between the parties to ensure that everyone is happy with any terms that may be requested.

The overall goal is to target bloggers and other websites related to your industry rather than media outlets and this can work in two ways: Advertorial and Editorial.

Advertorial
If some of the identified websites only accept paid ads, this will be discussed with you and you will be asked to pay for the fee. Teapot would still carry out the content aspect of this, as well as the angle and approach of media companies.

Editorial
As per an advertorial but without a charge by the target website. The two websites would work together and Teapot will ensure that the content is engaging for both audiences. As “free” content would be provided to the other website, a backlink is requested in lieu of a charge.

Press Releases

Got something you’d like to share with the world? Teapot can design and write engaging press releases to help our clients garner attention, make news and generate positive brand publicity. Most importantly, press releases are an effective way to create interest around any corporate news in a factual and efficient way.

Not only can we create a well thought out and designed press release, Teapot can also offer a press sell-in of press releases and campaign launches too. We shall work with you to identify media outlets to approach and utilise our contacts in the media to garner coverage with an agreed upon budget spend. This can include media that are national, regional and/or topic specific outlets.

Copywriting

We understand from our years of experience, that you may not have the time nor resources to create content in-house. Creating detailed and attention-grabbing writing that draws both existing and new customers in is a great way to become a knowledgeable brand in your sector. It is also a great way to maximise your ability to gain organic traffic and fresh, targeted website content specifically, is one of the fundamental elements of SEO and ranking ability in SERPs (Search Engine Results Pages). Let us help you to be seen as a core brand to return to time and time again! Consistency across all channels and your marketing strategy is absolutely crucial and any content written will adhere to your brand guidelines.

Copywriting services are available from Teapot to help formulate content for a multitude of digital and physical assets, including, but not limited to: brochures, leaflets, website content and more!

Mailchimp

Email marketing and PR is an incredibly powerful tool for building relationships with your customers and promoting your services, products and much more.

If you’ve tried using email marketing services before and have struggled to get a ROI (Return On Investment), or you’re finding the recent GDPR regulations are having a negative effect on your subscribers, fear not – email marketing is a traditional and still much utilised tool!

Here at Teapot Creative, we’re incredibly proud to be the UK’s first official Mailchimp partner – It’s a platform that we really love working with, and being the largest email marketing platform in the world (with a 61% of the market share in the UK) it’s a provider that not only has all the features you’ll need, but it’s able to scale with your business growth too.

It doesn’t matter if you’re brand new to email marketing or a seasoned campaigner – our range of Mailchimp services will help you get the most out of your mail list and the best content for your subscribers.

Check out our Mailchimp services here

Need a hand with PR?

Give us a call on 01460 281865 to discuss your ideas or book a meeting – we’ll pop the kettle on!