Our client Abbas Marquees are an award winning marquee company based here in Somerset. Established in 2004, they offer customers a high class service and access to a wide range of fantastic products. Their existing website was in need of a major overhaul as the structure and content had become confused leading to a negative user experience.
We tackled the previous site’s usability problem by building a page structure that flowed easily thus making the site visitor’s journey both enjoyable and informative. Starting on the homepage and then onwards through the product and service pages, high quality photographs of the marquees and tents in real life situations bring colour and vitality to each page with helpful written content. A click and expand function give visitors the chance to study each product photo in detail.
For the product pages (the different marquee/tipi options), we included as much information as possible on a single page. A gentle scroll function makes it all accessible and a carefully planned layout prevent it feeling crowded. The site was made fully responsive making it accessible on the move via mobile devices. Finally, the client’s brand identity was applied throughout the site with the use of their distinctive typography and colour scheme both of which add to the site’s welcoming feel.