To create a unique brand for a start up business in the highly specialised field of Agile project management training. The brand had to be corporate and yet engaging.
We juxtaposed a clean crisp corporate serif font with a hand drawn numeral. The numeral is the embodiment of the low tech forms of communication used within the training processes.
The low tech style has then been carried through to communicate key information via simple illustrations which gives the brand a distinctive voice. Primary colours were used to add life and reflect this vibrant growth industry’s attitude, something Agil8 will be hoping to replicate.