Aldwick Court Farm
The client’s family have been farming their land up in the Mendip Hills in North Somerset for five generations. There are three parts to this family run business – the wedding and conference venue, an award winning vineyard and a wine shop. We were tasked with combining the three existing websites into one overall site with the aim of making it more user friendly and perform better with search engines.
The first challenge we faced was balancing the presentation of the different areas of the clients business. We achieved this by designing a welcoming homepage with a large fixed banner image showing the lawns and the main buildings. Five photos were then set out below this in a collage format overlaid with simple category names – weddings, vineyard, wine shop, conferences and the B & B. These invited the visitors to discover more by exploring each of the elegantly designed sections rich in beautiful photography and engaging content.
Having organised the site layout so that it included such features as a packed gallery, a simple wine ordering section and a secure online booking facility for the B & B, we then set about modernising the styling of the site so that it matched the wine label designs created by a third party. A mixture of simple illustration, white space and thin borders complimented the branding. At last the client’s businesses many offerings were easily accessible under an umbrella brand and within one SEO friendly website.