To create a new brand identity for our client Angela Langford and her range of skincare products. The brand identity would be applied to everything from products to the client’s website we were building.
The use of natural ingredients is at the centre of our clients approach to producing her range of skincare products as is using bespoke formulas and making many of the products by hand. We eventually settled on the simple dandelion as an eye catching and easy to recognise symbol that represents the brands natural philosophy.
The elegant typography used for the Angela Langford brand name and colour scheme mix of strong pinks and subtle grey sit comfortably alongside the dandelion symbol. Equal weight is given to all parts leading to an effective and memorable brand identity.