Angels Face is a UK based high-end clothing brand for girls ranging in age from babies to teens. Their product range includes everything from shoes and tutus to pyjamas and swimwear. Having previously helped our client to update their existing website we were brought on-board to design and build a new ecommerce site for them capturing the brand’s signature features – quality, femininity, youthfulness and fun.
The site was built using the Prestashop platform and as is often the case for ecommerce sites, a key element of it is the strong imagery. We added high quality photography on the product pages as well as photos of models wearing the clothes and shoes in the homepage tiled menu and slider to give context to the products. The site visitors’ journey was made as simple as possible so as to allow them to enjoy selecting the garments by age group, colour and size with the product displays reacting accordingly.
The client worked closely with us throughout the design process, using their experience gained from the existing site together with a deep understanding of their products and knowledge about what their customers want. White space and a contemporary feel compliment the attractive range of colours the clothing items are available in finishing off this elegant and stylish ecommerce website.