Artenax came to us looking to create a unique brand identity for an on & off-line store that specialise in selling British designed interior and lifestyle products. We had to consider the immediate use within an e-commerce store and then future uses including a retail outlet, P.O.S and product labelling.


The brand identity had to reflect the artistic flair of both the products and designers it was presenting and interact on a neutral level with the product.

Vibrant colours and designs are one of the hallmarks of the product range so we used a small and mainly neutral colour palette to allow the products to stand out and do their thing. However we added a splash of accent colour to describe the ethos of the brand, which is to bring colour into life and home.

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