Big Ideas Co
This was a new company without any pre-conceived ideas of brand identity. Initially they just wanted a logo to be rolled out on business cards and not on their web site.
The design needed to be something strong and clean. It needed to represent people coming together and blending into a shared project. Plus the graphical representation of new ideas and thoughts. A tricky one to visualise. However, with a bit of careful manipulation we managed to convey the image with strong, bold typography in rich black combined with a multi toned, smoke like graphic device; swirling, blending and growing.