We were tasked with bringing this luxury on-line brand into the world of modern e-commerce by creating a simple and smart website to appeal to both women and men searching for premium sheepskin products. The existing website was out of date and not performing well anymore and needed replacing if British Sheepskin are to be up there.
Much the same as with their new logo we decided to give the site a minimalist appearance with monotones and lots of clean white space. This let the beautiful, handcrafted, warm coloured products hold the attention of the visitor.
As with all e-commerce sites, the user experience was crucial to the success of the site. The team’s design allows there to be seamless transition between pages enhancing the retail experience and making for an enjoyable time on-site.