The Bridgwater based food manufacturing and packaging company wanted to brand some of it’s own sports nutrition pouches. Calleva blend nutritional powdered ingredients (predominantly carbohydrate based energy gels) for many other companies but have their own range too. These are widely used in sports and they wanted the Calleva brand identity adding to the simple zip lock packaging in the form of stickers.
Due to the simple nature of the white pouch, we decided the keep the packaging design very clean – exactly how it appears on their wordpress website. We created a metallic pattern using translucent blue inks and opaque white ink on the foil poly propylene sticker. The silver foil shone through the blue to give it a metallic shimmer but the matt while coated the rest of the sticker to give it a clean, corporate finish.