Calleva has two different arms to the business specialising in related but different product and service offer. We were asked to come up with new branding for both. The branding was to be modern and exude a technical cutting edge feel to portray the company as leaders in their field. It also had to work within their particular sectors.
Looked at sport and well being industries, the packaging the client produces, the service and product and came up with a simple solution. The overall brand would be Calleva but each area of the business was denoted by a sub name i.e. nutrition and ingredients. This would also allow them to add other services.
The branding is a simple word mark born from the existing branding which was also refined. This is then supported by a graphical device which reflects dynamism, multi-layers, ingredients and blending. The devices and colour palette are different for each part of the company.