This very well established snooker cue supplier came to us as their Prestashop site had been hacked. They also felt they were losing ground to online competition and yet they had a very slick looking online store. They wanted us to look at how we might re-theme the store and get it working for them again.
Our initial work was to get the site secure again with an upgrade and other maintenance before looking at theming.
Our design team spent time discussing why we felt the competition was out performing them. Competitor’s websites were a real mish mash of styles but the over riding feel was one that wasn’t slick but was more snooker orientated. It was obvious that the consumer was looking for something else. We took the theme back to the classic snooker hall with little devices, colours, textures and styling that exuded snooker. The site is now much more fun. We also advised on product photography and how to show off cues a little better – a very awkward product.