Corrymoor are a well established business, specialising in the production of Mohair products and especially socks. The client wanted to push on to build the company but felt the branding was holding them back however they were not clear about what needed to change.
The first task was to tackle the problem of the confused brand identities and the use of different names for the business without inadvertently alienating the loyal customer base the client had built up. With the brand name consolidated into one, now covering all the products as well as the mohair garments, we then worked on the brand id. Using the existing emblem of an Angora goat we remodelled it as a free hand mark injecting an element of fun to reflect the goat’s character.
Natural development is key when designing for a long standing brand taking into account existing brochures and packaging the client had and would still be in circulation. Colour, fonts and a consistent graphic signature were developed with the palette coming from other accent colours found in the original branding with all components organically taking shape.