Eden Private Staffing



To re-develop an existing brand for a specialist recruitment agency that had evolved in to a high-end offering for placement of staff in to private households. The positions offered cover the cycle of life from nannies to butlers through to live-in care.


Our initial research looked at brands that the company’s clientele would interact with in their lifestyle. This was then mixed into the brand development along with the existing brand identity so that there was continuity.

The brand utilised the ‘apple’ from the Garden of Eden to reflect the name but we felt that actually the ‘garden’, given the broad spectrum of roles, that the company offered was more applicable. We decided to give the apple mark tendrils branch and leaf and also extracted it in monogram and combined with a traditional font so that it was warmer and richer. Finally we developed a series of ‘garden’ wallpapers to illustrate the diversity of sectors.

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