Somerset farming at its finest.
Farm2Fork is an existing online retailer with a farm gate collection service specialising in beef, goose and lamb. All the animals are pasture fed in the traditional manner but the company as a whole has a very modern outlook.
We created a strong brand identity with a view to developing their graphic signature and to produce some artwork for new promotional material.
To start with the supporting elements and straplines were altered to simplify their message. Next, we added animal illustrations to work as descriptive decoration and the strong grass element was reduced to gentle pasture. Finally, a couple of warmer green tones were added to soften the acid green.
Farm to Fork needed to sell online and WooCommerce was the perfect solution for them. It meant we could design a beautiful site with lots of lovely illustrations and features whilst retaining an excellent user journey and experience.
Meat is not an easy thing to sell online as visually it can be very unappealing but Ollie, the farmer, had some really well laid out photos of his wares and this helped the site look engaging and exciting. With on-page WooCommerce reviews, a mega menu and extensive product filters, this site has all the bells and whistles without costing the earth. WordPress eCommerce is a fantastic solution for anyone starting their on-line journey.
Farm to From delivers lots of information about its ethos and product in an easy to read way, backed up by quality imagery and design. The site very much reflects the style of the other work we have created and brings it all together in a lovely brand package.