Go with the flow
This business was changing direction and needed a rebrand to fit with its new offering. This meant a snazzy new logo, some smart business cards and a shiny new website. Fluid Working offers Agile leadership and training and consultancy and they needed to attract new clients looking for a top professional service.
We created a bold logo with a soft, flowing feel to it. Layers give the logo depth and a sense of fluidity and using tones of blues and greens keep the corporate feel alive. Simple, bold type against the smooth logo give the brand a smart, business like feel, whilst keeping it looking sharp and contemporary.
A WordPress website was crucial to this business to bring in new enquires. This website is a lead generation tool designed to fit to the audience and sector the client works in. Keeping the design clean and smart and the site full of relevant information was important to ensure prospective clients can access the information they need straight away.
Fresh business cards backed up the new brand identity well and kept the new look consistent. Keeping the front simple, with the logo in white in various degrees of opacity, on a clean black background made for a strong design. The back introduced the colour and some lovely, neat typography using a modern sans serif font. Classy and cool!