We were instructed to review, develop and modernise the existing brand as we saw fit. It had been developed in the 1990’s and had served Hestercombe well.
We felt that some simple changes were all that was required. The ‘H’ was refined to make the filigree more defined, balanced and so that it stood in it’s own shape. We retained the aqua colour for consistency. By conducting a simple clean up of the typography and adjusting the balance of the three main elements we gave more strength to the H and the name.
A ribbon tied in a bow motif has been added to re-affirm the brand’s ‘full of surprises’ slogan. We have also ensured consistency of use of the brand throughout all forms of communication.