We were asked to develop a new style for all forms of graphic communication reflecting the quality of this garden attraction. There still needed to be a very obvious link to the previous marketing work but the new style had to be clean and neat with emphasis on the wonderful photos.
The new style was to be applied throughout a huge array of media, from marketing materials such as advertising, website and leaflets to POS, signage and membership pack.
Original photos were used wherever possible as a way of strengthening the descriptive text. This made use of the beautiful grounds and buildings unique to Hestercombe, allowing them to promote themselves. Keeping the style consistent by using the correct fonts and brand colours made a big difference to how coherent the marketing material looks.