To review the existing site and improve it by making it more engaging. Integrate an EPOS e-commerce solution and provide support and updates to the marketing team.
The extensive site structure which had become somewhat confused was replaced with a more cost effective, streamlined approach. This enabled us to apply the styling that we had developed within other projects for the client, thus providing a seamless brand identity which had been lacking previously.
We concentrated on primary objectives such as adding brand voice; better promotion of key services; implementing a packed events calendar and generally enhancing the information available on the site. We also integrated a more sophisticated blog and social media package into the set up.