It all started with the brand…
We love this place! They have been a client now for nearly a decade. Initially, we did a little brand re-jig; just to freshen it up and make sure we had the colours and fonts nailed so everything would look lovely going forward.
Then we put it all into place with rafts of graphic design and print work. Newsletters for members, events leaflets for the general public, adverts for every local paper going, posters, postcards, business cards, appeal identity work, signage and annual reports! All of this continues to be designed and created in our studio every day. We keep the style consistent by always using core brand fonts and colours.This makes a big difference to how coherent the marketing materials look.
Connecting with On-line visitors
We have also created various WordPress websites for Hestercombe over the years. The website design has undergone many transformations, as technology and style have changed and evolved. Initially, the extensive site structure was replaced with a more cost effective, streamlined approach. This gave us the platform to apply the styling that we had developed which provides a seamless brand identity, which had been lacking previously.
We concentrated on the important stuff such as; adding brand voice, better promotion of key services, implementing a packed events calendar and generally enhancing the information available on the site. We also integrated a more sophisticated blog and social media package into the set up.
Onwards and upwards in Google!
Getting the website noticed was next on the list. Not only did the UX and UI have to be fantastic but we needed it ranking well in Google. The Seo team worked their magic. They analysed, reported, monitored, audited and optimised. This ongoing Digital Marketing keeps the website visible to its target audience and continues to keep the website in top position.
Communication with members
Last but not least, the marketing team also asked us to design and build a MailChimp newsletter. The e-newsletter had to be flexible and modular as it was going to be used for many different types of communication for the charity. The design had to be on brand for consistency with all other visual communications.
The team opted for the MailChimp base template as it is very flexible, with drag and drop modules. The newsletter was set up as a campaign template that could be adapted but with static header, footer and hero image. The result is clean, easy to read, eye-catching and completely on brand.
Teapot Creative has provided this client with a fully rounded marketing service. A holistic approach combined with consistency gets results. Boom!