We were tasked by our client Green Pioneer with helping them develop the brand identity for their homeware brand Respiin. The name encapsulates the process of breaking down old textiles then spinning them and creating exciting new products from what was previously considered no longer usable.
Taking the concept of recycling and the image of textiles, we created the multi coloured spiral logo conjuring the image of a piece of wool being spun. Rough edges and carefully chosen colours added a handmade touch, whilst the pattern’s endless swirls symbolises renewability and recycling.
The wording underneath the brand name turn the brand goals into powerful buzz words whilst the uppercase S in respiin references in a subtle way the centre of the spiral and again brings everything back to the principal of sustainability.