Ride Strong have a fantastic business model that plans and arranges cycling tours for their clients. Originally based out of the US, the team were relocating back to the UK to follow their passion. They approached us to provide a branding and website package that reflected the offer, positioned it in the sector and gave them a brand that was ‘cool’.
The client had quite strong ideas regarding design and were very keen on applying a vintage feel but in a modern way. They provided lots of moodboards and collateral that we could use as a starting point to formulate our concepts. As we had created the brand, the look and feel of the site fell in to place quite quickly.
Analysing how users might use the site meant we had to develop specific functionality within WordPress. UX and captivation was all important.