We were asked to brand a new sailing school called Salty Sailing based in Cowes. They offer sailing courses at all different levels, from total beginner up to Yachtmaster Training, as well as racing events and cruising trips around the UK and France. They wanted something that would appeal to all ages (including children and families) and that would have lots of movement and a bit of fun within the brand. It was to be used on sailing clothing and also on their new boat!
We went for a sans serif font so it would be easy to read from a long distance. The client was keen on pinks and blues so we combined these with a neutral grey to give a well balanced colour palette. Movement was added in the shapes of the waves which also give it a fresh look to appeal to young people.