Scootopia is a scooter parts and accessories supplier based in North Somerset. They manufacture authentic parts and rebuild scooters. With business expanding rapidly, they felt it was time to push the brand in a new direction and give it more of a vintage feel.
Time was spent looking at original Lambretta and Vespa promotional materials from the Fifties and Sixties to draw inspiration for the client brand. We then worked with a vintage font adapting it to show speed and movement. The colours used are from the same era and help to create the retro identity.
We also created an illustration of a Lambretta scooter to use as a vintage ‘quality’ mark. This was to be used as a graphical device layered with vintage styling, texture and imagery to set the tone for the brand.