A Slice of Green

Retail Design


GreenPioneer are a European wide distributor of eco-friendly, stylish lifestyle products all produced sustainably and ethically. We were tasked with helping them with their branding for their product line ‘A Slice of Green’.


The design had to be versatile enough to work in various forms – printed on the tins, the packaging and displayed on the website.

Having decided on a simple and clean look matching the tins themselves, the green kiwi fruit and the ‘slice’ shape became the core elements. Subtle use of colour finished things off and helped to make it eye catching and distinctive.

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