Solutions AV are a Somerset based company that designs, supplies and installs cutting edge audio visual equipment. The brief was to come up with a fresh identity for the client that embodied the business’s current direction whilst reflecting the past logo and the client’s corporate colours.
A clean sharp look was used to reflect the ultra modern aspects of the business, whilst the AV initials were used graphically to create a strong identifier. The shape of these created strong lines and edges signifying cutting edge technology and dynamism. These were utilised to great effect as a graphical device throughout stationery, website and marketing materials.
A strap line was also developed to concisely describe the business offerings in a few simple words and to accompany this strong visual identity. Again the benefits of this can be seen in both print and digital.