Having completed the brand exercise for Tam we moved onto the packaging design. We needed to create suitable labelling for the navy blue box packaging and labels for the product silver tins.
We deicded on a box wrap sticker which sealed the outer box but also contained essential information and the gorgeous colours and icons representing the scents form the brand identity. This was to be printed on self adhesive Tintoretto sock which has a lovely texture and quality feel to it. The look was duplicated on the tin labels – also to be printed on the same Tintoretto stock. Little square information cards were created to sit inside the boxes. Also printed on Tintoretto 300gsm card they looked beautiful against the muted blue card box and silver tin.