To create the branding and packaging for our client Tam Mason’s range of sugar hand scrubs and fragrances for men and women. The design needed to balance the masculine and feminine elements of the brand and appeal to both markets simultaneously whilst identifying the plant lead ingredient approach.
The classic looking typography of the word mark forms the centrepiece of the pot packaging with the lettering in white set on a soft purple background. We used a lower case typographic finish for the word mark coupled with the upper case tag line. Simple and stylish, it captures the eye of both male and female customers. This versatility gives the client complete flexibility in terms of marketing and stocking options in the future.
The botanical elements of the products’ ingredients are represented in the fine line illustrations that form part of the label design for the box packaging. These combine with small hints of colour that stand out against the white space and the brand’s signature shade of purple. The lively illustrations draw an imaginary line between the product’s plant beginnings and the finished product whilst infusing a dash of extra colour into the overall design.