The Cheese Merchant – London



Having done the brand for The Cheese Merchant London we went on to design the wholesale catalogue for all the Wholesale Cheeses. They looked delicious! We were also asked to design the van livery for their new fleet.


Many of the cheeses The Cheese Merchant sell are urban cheeses, along side some of the more rustic brands. So, their literature needed to be simple, clean and reflect the blend of cultures. Based in London, it needed to also be a bit cool too! We used little symbols to represent the the food and kept the type simple and bold. The vans need to be eye catching on the streets but also keeping that traditional merchant feel.

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