We were asked to create a clean and simple new look to update the existing brand identity which had become a little tired over time. We had to bear in mind that it couldn’t be compeltely different to the old look but at the same time it needed to be more modern and look fresh and new. This was then to be used to create a suite of assets for use in the office and to give to clients.
We took the existing WCI logo and updated the typography so it became more prominent and far more punchy. The water droplet was used as a cut out on the business cards to accent the shape and add something a little different to the cards. This was then rolled out along all their brand assets including a folder, letteheaded paper and business cards.