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SEO & Digital Marketing Services

SEO got you a little lost?

Google

Your fantastic looking website is ready to go, and you can’t wait to begin building an audience for your brand. You know that you need web traffic – so how do you begin? The answer is Search Engine Optimisation (SEO) and digital marketing! Mastering these resources means the difference between making a really slow start off the blocks, and turning your website into the place to be within your market niche.

You will know from your own online experience that search engines act as the gatekeepers to online content – including access to the products or services that your business offers. Developing a top notch SEO strategy means acting as a guide for search engines, allowing them to easily identify what is valuable about your website, and ensuring that your business ranks higher in search results. Combining best SEO practices with a stellar digital marketing plan means that you can place your brand in front of as many potential customers as possible!

Our dedicated in-house team makes it their mission to always be on the cutting edge of SEO and digital marketing developments. They are ever-ready to deliver their expertise, in the form of real results for your business. Are you ready to spring-board your website to the next level with SEO support from Teapot Creative?

Not sure where to start?

Our team have put together a handy list to explain our SEO & Digital Marketing Services.

What is SEO?

Search engines like Google have built their success by developing a great formula for identifying the best content on the internet, and figuring out which content will be relevant to users when they type a query into that search bar. SEO means making sure that your website has all the fantastic qualities that search engines will use to assess the quality of a site. It also means helping those search engines easily understand what each page is about, and what’s on offer.

In terms of quality, search engines are looking for a range of specific technical boxes to be ticked. Their search bots will be sniffing out the calibre of your content, using criteria that tends to evolve as search engines become more sophisticated. They will also be looking for signs of authority, relevancy and trust – indicators that your website is a trustworthy destination, and does exactly what it says on the tin! If you want traffic from organic searches to skyrocket, you need to make sure that your website jumps through all the right hoops. That way, Google will know that your site is worthy of a shining recommendation, and a ranking top-spot.

If your website is currently underperforming, an audit from Teapot Creative will identify any functional issues that are holding it back from achieving its destined potential. This process will allow us to discover how to elevate your brand, serving it up to a bigger audience, so that you can create greater revenue. Our impassioned SEO team can’t wait to venture into the realm of your website’s content and structure, and emerge triumphant having made sure that every aspect of your SEO is optimised!

Competitor Analysis

  • Identifying competitors
  • Domain analysis
  • Keyword gap analysis
  • Backlink gap analysis
  • SERPs analysis

You dream of being the best in your field, and that means standing out from the competition, right? When it comes to all things virtual, a competitor analysis can take the guesswork out of gaining that elusive competitive edge. In order to make this magic happen, the Teapot team will start by zeroing in on exactly who your SEO competition is. From there, they will unearth the SEO strategies that are working well for your competitors, so that you can better understand the playing field.

We will dig into the details of your competitors’ strengths – the things that allow them to rank higher on Search Engine Results Pages, or SERPs. Armed with this knowledge, we can ensure that your domain has the upper hand, unlocking the keywords and backlinks that will help your website spread its wings. This important step in SEO strategising works wonders for helping brands like yours identify new SEO opportunities, and leverage that information to stride out, ahead of the crowd!

On-site SEO

  • Keyword research
  • Metadata optimisation
  • Content optimisation
  • Image optimisation
  • Internal linking

The term on-site SEO encompasses everything that a search engine can see, on each page of your website. This means not only the content that has been placed there for users, but also details such as user-friendly navigation, and well-placed internal links. Keywords play an important role when it comes to on-site SEO. These words or phrases will be exact search terms, and their related synonyms, that a potential customer might be hunting for using a search engine. Creating a keyword battle-plan means leaving optimal signals for search engines, so they can figure out exactly what your content is about, and how it will be relevant to users.

It’s also important to recognise that search engines are smart enough to assess the quality of your visual and written content! Fundamentally, they aim to deliver the best possible experience for visitors that they direct to your site, so your business will only make the cut if your content is A-grade. Together, when optimised, these factors combine to deliver on-site SEO that can help push your website’s ranking to a penthouse position.

Ever-ready to secure you that virtual view, our dedicated SEO team is here to help you incorporate keywords into your website that will rank, and to polish your metadata to a glossy Google-ready sheen. They will ensure your content is on-point, and weave in internal linking that makes your site an open book to users and search engines alike. And the result? Hitting the on-site SEO sweet-spot is a recipe for an increase in traffic, and a boost in sales!

Off-site SEO

Where on-page SEO describes what a search engine can deduce about your website while actually on it, off-page SEO describes every clue that a search engine can find elsewhere on the internet. Just as you might ask a friend about a brick and mortar business before deciding to buy from it, search engines like Google are looking for your wider credentials too.

Some off-site SEO may be created by you, such as registering your business with Google, having alluring and active Social Media pages, or writing a guest post that links back to your website. Some will be created by others – for example, reviews on other websites, mentions of your brand, and links to your content that others have shared. Search engines will be looking for indicators of security, identity, authority, and relevance.

Teapot Creative can make sure they find gold-star credentials by fixing broken backlinks, and identifying new domains from which backlinks can be acquired. With some quality care and attention, our team can ensure that all external pointers provide a green light that will increase your ranking significantly.

  • Backlink analysis
  • Citation analysis
  • Google analytics
  • Google search console
  • Google tag manager

Off-site SEO

  • Backlink analysis
  • Citation analysis
  • Google analytics
  • Google search console
  • Google tag manager

Where on-site SEO describes what a search engine can deduce about your website while actually on it, off-site SEO describes every clue that a search engine can find elsewhere on the internet. Just as you might ask a friend about a brick and mortar business before deciding to buy from it, search engines like Google are looking for your wider credentials too.

Some off-site SEO may be created by you, such as registering your business with Google, having alluring and active Social Media pages, or writing a guest post that links back to your website. Some will be created by others – for example, reviews on other websites, mentions of your brand, and links to your content that others have shared. Search engines will be looking for indicators of security, brand identity, authority, and relevance.

Teapot Creative can make sure they find gold-star credentials by fixing broken backlinks, and identifying new domains from which backlinks can be acquired. With some quality care and attention, our team can ensure that all external pointers provide a green light that will increase your ranking significantly.

Technical SEO

  • Crawl optimisation
  • Indexation optimisation
  • Mobile optimisation
  • Page speed optimisation
  • Structured data optimisation

Technical SEO describes all of the background bits and pieces that build a beautifully optimised website. This will include meta data and markup, or invisible cues that you leave specifically for the search engines to find. In addition, how speedy your site is, how mobile friendly it is, and how convenient it is to navigate – both for users, and search engine bots, will play important roles too.

These aspects of SEO can often feel like the most intimidating, because they call for a technical understanding of how a website is built, and the results can sometimes seem a bit abstract, as you don’t see them right there on the page! However, nailing your technical SEO will deliver multifaceted results. Not only will your website rank higher, but user experiences will be enhanced, and future changes to your site will be easier to implement. The best way to view this part of the SEO process is a virtual investment in the future of your brand!

Technical SEO Audit

Identifying such saboteur issues on your website can be a challenge, if you lack the specialist knowledge to uncover them. As a quick-fire remedy, we offer a full technical SEO audit, identifying any trouble-spots and plotting a clear course towards resolving them. If you suspect your technical SEO is in need of rescue, contact our friendly team to discuss how we can help.

Local SEO

  • Google My Business
  • NAP optimisation
  • Local schema markup
  • Citation building
  • Location landing pages

If you need to find your nearest mechanic, or a great place to go out for dinner, what do you do? The chances are, you search online! Almost half of all Google searches are local in nature, so if your business serves a local audience, this area of SEO is a must. Local SEO allows search engines to pin-point your business location, in order to understand its relevance to people nearby. Of course, local SEO might mean highlighting which neighbourhood you’re in for some businesses, while for others it might mean making sure that you appear in SERPs for an audience in the right country! Whatever the geographical scope of your business, this aspect of SEO is going to be vital for optimal reach.

If your business serves several areas, we can help you develop landing pages that are optimised for each local audience. We will check to make sure that your NAP, or name, address, and phone number, matches wherever a search engine will find it, and that your business is correctly listed with Google. Combining these factors with local citations means that search engines can build a rock solid profile of your geographical relevance, and rank your site with confidence.

Content Creation

  • Content analysis
  • Topic research
  • Keyword research
  • Imagery & infographics
  • Monthly blogging

On any website, fantastic image choices create a striking impression, making visitors want to know more. Enticing and energetic content that is also optimised for search engines plays a huge role in how well your website performs. That said, we understand that for most business owners your strength lies in doing what you do best, often leaving content creation low on the priority list! The content team at Teapot Creative are always on hand to deliver polished and high-performing content that will wow users and search engines alike.

Whether you want to re-invigorate your site with fresh content on core pages, or want to boost your SEO (and delight your customers) with captivating monthly blogs, we are here to help. We can identify pages on your website where content may be denting your SEO optimisation, and help you to boost the quality of your content for better ranking, and a richer user experience.

PPC (Google Ads & Shopping)

  • Campaign management
  • Ad creation & optimisation
  • Landing page optimisation
  • Conversion tracking
  • Performance monitoring

Pay Per Click or PPC marketing can be a powerful resource for driving relevant traffic to your website, and multiplying your reach. Depending on your product or service, Google Ads or Google Shopping can assist in placing your offering in front of an audience who will respond. Fast-tracking users to the right page of your website in this way can secure quick sales by the numbers!

Google’s innovative tools allow us to leverage consumer behaviour, analysing campaign results, to hone a strategy that will increase your bottom line. Our team’s in-depth understanding of how to build effective PPC campaigns means that you can be confident that your advertising budget is headed towards dynamic, precision marketing strategies that are constantly adjusted for optimal results. You can retain complete control over your budget, while receiving easy to understand figures on the performance of each campaign.

Mailchimp

When harnessed effectively, email marketing can deliver stunning return on investment, and help you engage with your customer base in new and meaningful ways. For the building of supercharged email campaigns, we are proud to be the UK’s first official Mailchimp partner. This innovative and industry-leading platform allows for the creation of richly dynamic email campaigns that provide a feast for the eyes of your audience. As the largest email marketing platform in the world, Mailchimp has every tool and feature you could need, and is ready to scale alongside the growth of your business..

Our marketing gurus, here at Teapot Creative, know exactly how to get the best out of every feature of Mailchimp, from building newsletters that will be an instant hit, to tapping Mailchimp analytics for optimal results. Whether you need a collaborator who can build and manage campaigns for you, or you want to be walked through every resource in the Mailchimp toolkit, our knowledgeable team can assist.

  • Newsletter design & build
  • Campaign management
  • Content creation & copyrighting
  • Ecommerce automation
  • Training & mentoring

Mailchimp

  • Newsletter design & build
  • Campaign management
  • Content creation & copyrighting
  • Ecommerce automation
  • Training & mentoring

When harnessed effectively, email marketing can deliver stunning return on investment, and help you engage with your customer base in new and meaningful ways. For the building of supercharged email campaigns, we are proud to be the UK’s first official Mailchimp partner. This innovative and industry-leading platform allows for the creation of richly dynamic email campaigns that provide a feast for the eyes of your audience. As the largest email marketing platform in the world, Mailchimp has every tool and feature you could need, and is ready to scale alongside the growth of your business..

Our marketing gurus, here at Teapot Creative, know exactly how to get the best out of every feature of Mailchimp, from building newsletters that will be an instant hit, to tapping Mailchimp analytics for optimal results. Whether you need a collaborator who can build and manage campaigns for you, or you want to be walked through every resource in the Mailchimp toolkit, our knowledgeable team can assist.

We know a thing or two

Got a project in mind?

Give us a call on 01460 281865 to discuss your ideas or book a meeting - we’ll pop the kettle on!