In today’s social media obsessed world, the idea that businesses should be marketing on platforms like Facebook and Twitter seems like a no-brainer! However, it is a mistake to imagine that social media marketing is the only string to the digital marketing bow. If you, like many, are not quite sure what the difference is between these two concepts, then we are here to help. Let’s get to grips with what each of these resources entail, and how they can offer a big boost for your business!
What Is Social Media Marketing?
In the UK today, around one out of every five minutes spent online will be within the realms of social media. This makes social media platforms a fantastic place to head for if you want to connect with potential and existing customers! Social media marketing can comprise a range of different activities, such as building a great page, posting valuable – and potentially viral – content geared towards your audience, and paying for social media advertising to direct traffic to your website. This is all well and good, but the secret to ultimate marketing success is recognising that social media represents only one channel within a far larger stream of online marketing opportunities.
What Is Digital Marketing?
The marketing efforts you make are geared towards placing your brand in front of as many people as possible, in as enticing a way as possible! Marketing should attract new customers, keep existing customers interested and, fundamentally, ensure secured sales and plump profits! This means growing brand awareness and forging a relationship with your audience by providing value. Your aim is to lay a path between your audience and the products or services they desire, and fantastic content creation will work wonders.
Adding the term “digital” ahead of “marketing” draws focus to all marketing endeavours we make in the digital realm. Social media marketing is certainly a powerful vehicle within this remit, but it is also a cog within a much larger machine. To create a strong brand identity, your social media marketing should always match your website and advertising elsewhere, in terms of aesthetics and tone. The useful and entertaining content you create for your site will serve as valuable material for your social media posts, however it can also draw organic traffic through search engines – thanks to a well-planned SEO strategy, providing valuable material for your email marketing campaigns too.
Potential facets of digital marketing that may support your business goals include:
- Organic and paid social media marketing
- A great SEO (search engine optimisation) strategy
- Valuable content creation
- Email marketing
- Optimising meta data
- PPC advertising
- Harnessing analytics
- Digital customer service
- Display retargeting
- Affiliate marketing
- And more!
What Does This Mean For Your Business?
The first steps taken into the world of digital marketing can be a little overwhelming, because you will discover so many potential directions in which your energy could be poured. However, identifying the types of digital marketing that will most benefit your business simply calls for some engaged market research. Who are your audience, and how do they behave online? How are they most likely to digitally interact with your business? Among today’s UK-based internet users, 97% are using search engines to look for things online, and 30% do not use social media at all. So, it is important to understand how your target demographic fits in to those numbers, and which digital marketing tools are going to be best for reaching them!
With this down, next comes the vital recognition that different areas of digital marketing can serve to support each other, and a smart strategy will mean achieving the biggest results from an efficient input of resources. Similarly, letting the side down in one key area of digital marketing – such as content quality – can severely hamper the results of others. Clicking on an advert or backlink, only to land on a sloppy looking web page, is not likely to land a sale!
Turn To Teapot Creative And Ace Your Digital Marketing
Among the Teapot team we have collected just the right skill sets to tick every digital marketing box. Whether you need help profiling your audience, streamlining your SEO, rolling out campaigns via social media, email, or virtual advertising (or all of the above!) we are ready to sit down at a screen with a cuppa, and get the job done. If you require digital marketing support, or further advice on where to get started, contact us today.