Elite Staffing Solutions are an independent, specialist recruitment agency based in Taunton. Founded in January 2015 by Emma Warren, the company specialises in providing temporary and permanent staff within particular sectors including the insurance and veterinary industries.
Teapot Creative were approached by Emma to refresh Elite Staffing Solutions’ brand identity and create a new website for the recruitment agency. As an ‘up and coming’ local agency we were delighted to be on board with this project. Emma wanted to keep the red accent colour within the brand but update the logo to look sleeker and more high end. We simplified it, used a rich black and changed the fonts to give it a completely different feel but without straying too far from the original. (See before and after image below). We also created a landscape and portrait version of the logo to give the brand a little more flexibility.
Elite’s new website was built using WordPress. This is a well tested and robust CMS system and we have many highly skilled WordPress developers working for Teapot Creative. Imagery played a big part in the website as Emma wanted the site to feel ‘local’ and inviting but still professional and informative. We designed it to have a white, clean finish which let the photos do all the talking while the new brand ‘popped’ very nicely off the page.
Elite Staffing Solutions launched the new brand and site with a lovely launch party which we attended and very much enjoyed (especially the food!). They went on to win Somerset New Business of the Year in 2017 – a very well deserved accolade!
Emma tells us about the history of Elite Staffing Solutions…
During maternity leave following the birth of my first child in May 2014 I decided to launch Elite Staffing Solutions. I wanted to fulfil ambitions of running my own business, give my new family the best possible opportunities and bring a fresh new approach to recruitment, both locally and within specialist sectors. I had previously enjoyed a successful career in recruitment in West Sussex and combined this knowledge with my insurance background to launch a recruitment specialist with a difference.
Since launch the company has successfully placed candidates into more than 450 roles and has grown to a team of 6 people. We have been shortlisted as finalists in 3 awards, won 3 business awards and we proudly work with some of the regions best employers.
Elite always endeavour to stand out from industry competition. All of our staff have actual commercial experience in working with the industries we specialise in allowing for first-hand knowledge and credible advice. We are genuinely passionate and committed to working in an honest, transparent manner with integrity at the heart of what we do. We seek to challenge the general negative perception of agencies and we have often been called “a breath of fresh air”.
In January 2017 we decided that it was time to freshen up the brand of Elite and also launch a new and improved website. Teapot were immediately identified as being the right partner for us given their success and reputation and genuinely lovely team!
– Emma Warren, Managing Director of Elite Staffing Solutions