Taunton Opportunity Group, or TOG as it is known in these parts, is a pre-school for children with special needs. They provide an excellent service for children and families, supporting parents and providing stimulating and nurturing learning to the children in a welcoming and safe environment.
I was honoured to be asked if we would help them to develop new identity for their pre-school, not only because it is such a worthy charity but because it is close to my heart as my youngest daughter attends once a week. They have been a crutch for my family to lean on during difficult times but most importantly have been wonderful with Aggie as they have helped her develop towards entering mainstream school this September.
In my initial meeting it was clear that there were some good strong ideas of what the team wanted to do with the logo. They felt it was time for a change, to modernise and to reflect the fact that TOG is evolving to meet the needs of the ever changing group of children that they nurture. They wanted the logo to reflect the pre-school environment, represent the ‘special needs’ of the little people and be warm, vibrant and friendly. A tear sheet was given to me with various hand drawn illustrations showing the style of identity that they felt would work well.
Taking this as inspiration we carefully constructed a group of children in a childlike ‘hand drawn style.’ We wanted the logo to feel celebratory so there are smiling children waving enthusiastically and dressed in brightly coloured clothes. The children also have characteristics that represent some of the many special needs that TOG cater to. Once the illustration was approved we then applied the typography. I felt very strongly that the acronym TOG should stand out as that is how everyone relates to the group. This was then supported by the full title and then a strap line explaining what TOG does. TOG is a big bold sans-serif font so that it doesn’t fight with the complication of logo.
We are now working on a new website for the pre-school which is currently being constructed. Please watch our website for its launch.